In the early 1980s, I was Vice President of International Development for Sara Lee. I spent three out of every four weeks traveling the globe to develop and promote Sara Lee branded products. Geographies included: Canada, Mexico, United Kingdom, France, Belgium, Netherlands, Spain, Japan, Australia, Singapore, and South Africa. Production facilities were located in Canada, England, and Australia with export programs to other countries. This development involved many of the legendary Sara Lee baked goods in both supermarkets and foodservice (catering). In all, sales passed $100 million and penetrated over 40 countries.
Sara Lee