Brand Positioning
It is Positioning that gives meaning and orients the Brand in the competitive set for consumers. There is no aspect of marketing more important than Brand Positioning.
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Legacy Turnarounds
Experience with more than twelve legendary business founders has provided a deep understanding of entrepreneurial keys to success. Often, these same instincts provide valuable insights during a turnaround period.
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Menu and Product Development
At the heart of every chain restaurant business are its menu and product offerings. Teamwork with product development chefs and understanding test kitchen dynamics and consumer panels are critical to success.
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